![]() When can you use a Cinemagraph?Ī cinemagraph creates a looping effect, which helps to draw the viewers’ attention. This brings a lively look and feel to the email. A part of the image is animated with seamless looping, giving it a beautiful illusion. AOL Web Cinemagraph in Emails- Highlight the Key MessageĬinemagraphs are a mix of image and video.Email Client Support for Video: Supported by: Also, make sure to set a relevant fallback image and alt text that goes well with your email. The simplest way to add a video in your email is to use a play button on top of a static image and then link it to a hosting site such as Vimeo or YouTube. For other email clients, a fallback image will be displayed. Overcoming the LimitationsĮmail clients such as, Apple Mail, and iOS client allow recipients to play the video within the email client. Emails with videos have a massive file size, thereby increasing the loading time.All email clients do not support playing of videos right in the inbox.Marketers consider embedding a video in email as tricky business because it faces the following challenges:.Source: Really Good Emails Limitations of using Videos in Email: ![]() When to use a video in your email campaigns?Ī video persuades viewers to engage with the content in a much better way. Videos are engaging and entertaining and can increase the open rates and click-through rates of your emails. Using video ads in your digital marketing tactics has become a common practice as online video accounts to about 74% of all online traffic. Windows Phone 7 Video in Email – Great Tool to Convey Your Brand Story.Lotus Notes (6, 7, 8.5) Not supported by:.Email Client Support for GIF Supported by: You can easily create a GIF for your email with Creatopy, this way you can be sure the GIF will be fully optimized. To make sure the GIF renders well in mobiles and other smart devices, it is better to first create a mobile version of the GIF with a width of 320px. To reduce the size of the GIF files, you can compress them and then use them in the emails, without compromising on the visual quality. You can overcome the above limitations by designing the GIF in such a way that all important information, including the Headline, CTA, and Offer is displayed in the first frame itself. When used too frequently, they may become uninteresting and monotonous for your customers to engage with your campaigns.Emails with GIFs in them are huge in size and hence may take more time to load and play.Windows Phone 7 also does not support animated GIFs.These email clients simply display the first frame of the GIF that appears as a static image. ![]()
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